A three-dimensional poster

winner of a reddot award: communication design 2010

The three-dimensional poster invites the viewers to interact, in order to be able to view it from all possible different angles. For that purpose, a number of cut-out letters has to be detached and folded, which each results in the formation of a cube. In addition, the punched-out surfaces form a four-lettered word. Finally, diagonally arranged cubes arise from the poster surface, with the five visible sides each consisting of a square shaped letter. Looking at the different sides of the cube the viewer can discover a new word on each side. To be able to read these well, one has to walk around the poster though.


There are posters with three and four cubes.

Words on the poster with three cubes:
front: TUB
left: EEL
right: MOO
top: WHO
bottom: OAT
2D words: MEOW, WHOA, LOOT

Words on the poster with four cubes:
front: OBOE
left: LILL (surname)
right: MEMO
top: MOHO (city in Peru)
bottom: AWAT (Abbr. Atlas wireless and Telecommunication inc in Florida US)
2D words: WEAL, WHOM, HEAL, LOOT


concept & design: Angelika Kaltenbrunner
programming: Thomas Radeke, Jochen Martin


For further information about the poster please have a look at the pdf below.